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The Tattoo Inspiration !

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Our Creative Director, Valerie Barkowski , talks about the inspiration behind the TATTOO Collection:
The tattoo has always fascinated me. A Berber woman from Morocco can present the same tattoo style as an Indian woman living in the mountains of the East of the country. Traditional symbols that reply from region of the world to regions of the world, which are universalized without their knowledge. The tattoo is everywhere, always. It has a positive or negative connotation, rewarding or humiliating. It is worked by artists like Wim Delvoye who tattoos pigs to denounce the consumer society. I had already wanted to work with the tattoo previously without the réalisation that satisfied me. It is for No-Mad that this inspiration comes to life. ~ Valerie Barkowski

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