Skip to main content

The sweetness of expertise

The sweetness of expertise

Warm, thin, light and sweet … cashmere wool has been used for the most beautiful shawls decorated with traditional motifs. No-Mad is inspired.

They wrapped women for many years … or is it men? In India, cashmere shawls were primarily reserved for men who wore a turban or belt. Originally of grey color, down of the Kasmir goat is whitened, if necessary, with rice flour before being dyed. Once woven , cashmere is often embroidered … and the delicacy of the matter requires real expertise. Traditional designs adorn fabrics and No-Mad is inspired by them.

These motifs, the brand has expanded to 2000 % to give rise to embroidered fragments for cushion covers and small mattress. Each style has its own fragment pattern . For No- Mad , the embroidery is done by machine, but sometimes it is so tedious that it becomes a real meticulous work . Prior all designs are printed on the fabric , every detail is then embroidered individually. An attention of every moment is necessary to treat the piece to embroider with care and respect . From this expertise , a unique and authentic work is born . Close to the tradition , always.

kashmir-dot-no-mad-india-know-how-making-of-embroidery-india-2

2-shopping-kashmir-dots-cushions-india

3-textile-design-kashmir-dots-shopping

5-red-kashmir-dots-making-of-india1

1-design-cushion-kashmir-dots-shopping

Related News

Indigo Tales

Indigo is the colour of intuition and perception. Spiritually, it promotes deep concentration during times...

VIRUDHI – A Journey Down the Garden Path

Inspired by the simple, enduring olfactory pleasures found in an herb garden, our VIRUDHI GILAAS Candle...

nomad-india-blue-dhiti-print-featured-image

Blue DHITI Linen

No-Mad’s “3% elsewhere” philosophy is beautifully expressed in the details of our Blue DHITI print...

no-mad

Shopping Cart