Since its inception, Morocco remains a huge source of inspiration for No-Mad. Its culture, tradition and lifestyle till date remain a constant source of inspiration. One of Morocco’s iconic crafts, the Fez Embrodiery still continues to inspire us. In 2013, we interpreted that as ISAYU , our award winning print and later into an embroidery as VAYU, which still remains a bestseller after all these years. Today, we re-interpret it as RYKA, a combination of Moroccan motif meeting Indian craft.
Inspired by the delicate FEZ embroidery from Morocco, RYKA is a contemporary interpretation of this traditional motif. Hand Screen printed on Linen and further embellished with embroidery, RYKA adds a modern and graphic touch to any contemporary setting. Handmade string closures made by traditional “Patwas” add a delightful detail, making RYKA stylish and functional.
Shop the RYKA Collection online HERE