No-Mad is inspired by Indian culture … but should one say Indian cultures ? The country is full of know-how and art of living which are ever so different. Those of Gujarat have charmed No-Mad which has drawn its inspiration from them.
India and its regions. India and the beauty of its diversity. Each state has its distinct, special characteristics. Gujarat is a part of these regions which are bewitching, which inspire. Beautiful ethnicities live here. Here, the art of living is different, craftsmanship as well. One embroiders, one likes colours, one builds mud houses. One creates bandhanis, these fabrics dyed in a traditional manner. A know-how that No-Mad refers to it by diverting it a little bit. The brand has made a print of it. A wink at this region in Western India which caught its eye, captured its attention and awakened its creativity.