Bold. Vibrant. A double-edged sword. Choosing Purple as a new colour for the collection is daring, and intense! This colour, a combination of red and blue, awakens senses, livens the spirit, encourages and promotes creativity. It closes the spectre of the rainbow but opens the gates for dreams. For me the color purple is inspiring and No-Mad has made its own interpretation of the same.
In the workshops of the craftsmen, it has unleashed its full force. On the fabric, it is screen printed, thanks to the strength of the arms and the precision of the eyes. It has played the game of stripes and tartan, where the white color appears even more lively and bright. In embroidery, it has been woven with finesse, has been associated with other colors, other motifs. It has been photographed behind the scenes for the new No -Mad 97 % India collection. Today it delivers its own “making of”. A fine exclusivity. Honour dedicated to the craftsmen.
Discover, BACKSTAGE, a section on our Journal dedicated to Behind the Scenes Activity in the No-Mad workshop HERE