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No-Mad India

Making of our NOOR Cushions…

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No-Mad is inspired by the beauty and simplicity of Kutch, this region in Gujarat famous for its ¬†handmade textiles, delicate mirror embroidery and the world famous tie and dye fabric, locally known as Bandhani or Bandhej. When we started developing the first No-Mad collection in 2012, we started exploring this region. We were awestruck by the beauty and simple lifestyle of the people…gorgeous mud houses with mirrors on the walls , vintage brass utensils , the sheer beauty in their everyday living.

We tried working with several artisans in Kutch, but unfortunately a lot of those programs did not work out. However after several trials and tribulations we managed to get our own version of the mirror embroidery resulting in our NOOR collection…Take a look..

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Discover BACKSTAGE, a showcase on our Journal for behind the scenes in the No-Mad workshop.

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