Black. Vacuum. The night before the day. This color, which is not even considered as one, inspires the new collection of No Mad.
In all the luminous spectrum, it is certainly the most complex color. Black, which absorbs all color beams, actually helps to bring out the other colors. It plunges into the depth, adds perspective, it intensifies.
It is interpreted everywhere… In the West, it represents death, mourning as also sobriety, elegance, even authority. India associates a healthier, more joyful symbol to it. In the intensity of black, the country sees a return of equilibrium, health. This black which reassures, anchors, protects. And at times, it is also the color of the earth. It is from within the earth, that we see renewal- day, life…
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