India. Its scents. Its faces. Its colours. One imagines it shaded, bright, coloured. One dreams of it, one lives it. But does one actually look at it ? Does one go beyond red, orange, yellow or blue which adorn women’s saris ? If you observe carefully , you notice softer, more subtle shades spread in the background. Greys which are hinted everywhere, which are soothing.
Greys which, surrounded by bright colours, have special, intense and generous reflections. They inspire. They recharge. They mingle with life, give birth to ideas. No-Mad loves to see India as it actually is, whole and natural. Images that honour grey come together and allow ideas to germinate, to be introduced and take shape.