Skip to main content

Backstage with Nandi

The day we started working on No-Mad, our Creative Director Valerie Barkowski was very clear on two things. The brand had to be called No-Mad and the visual identity had to have the Indian cow as a logo. Ably assisted by Paris based designer, Geraldine Glisic, Valerie was able to get a logo made to her liking, an Indian cow in drawing format. Always ready to come up with creative ideas, Valerie decided that we now needed to shoot a real cow. Sounds crazy right ? Several options were discussed…shoot a trio of cows on the beaches of Alibag ? Maybe paint our designs on them?  Would that be possible ? Maybe or maybe not.  

Keeping it rational, we eventually decided to shoot at a local cow shed in suburban Mumbai, that provided the magical setting and four-legged friends, which helped us create the iconic imagery that has become a signature of the No-Mad universe.

We set out one morning with photographer Asmita Parelkar in search of our subjects.  Some cows stood tethered to the traditional pull-carts, others fed their calves or enjoyed grass themselves, and a few sat on all fours lounging around with complete ease. It was Indian street life at its best !

The animals were gentle, patient and charming from every angle. The showstopper pose, however, was undoubtedly of Nandi gazing straight at the camera, which still remains a favorite amongst friends of No-Mad ! So overwhelming was the response to our visual identity, we eventually extended it to products like Nandi posters, canvas prints, dolls and postcards, almost a small department within the No-Mad collection.  Shop the Nandi Portraits and Dolls  HERE


Explore a pictorial journey through India on our Pinterest Page HERE

Related News


Making of the No-Mad Fabric Shop…

The place where it all began... Few amongst our tribe know that our oasis in...


Making of Indigo VAYU

Scenes from our workshop, where our tailors have been busy working on the VAYU table...

No-Mad India

Making of our NOOR Cushions…

No-Mad is inspired by the beauty and simplicity of Kutch, this region in Gujarat famous...


Shopping Cart