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ANUJ KOTHARI, No-Mad Founder

Mumbai-born and raised Anuj Kothari grew up in a modern-yet-traditional Marwari family.  Though an engineer by qualification, he always had a creative outlook: décor, food, travel and art were always points of interest from the start.  The idea of embarking upon a creative endeavor was always there, too, waiting for the right moment to crystallize. Having traveled extensively and established himself in the family Real Estate business, the entrepreneurial spark that would become No-Mad burst into life. Anuj envisioned a “Made in India” brand that embraced a slow lifestyle across diverse product categories.

Besides No-Mad, Anuj is currently engaged in launching an affordable ethnic wear fashion brand this year ( and is actively seeking investment opportunities in the health food and agricultural sector.

Anuj lives in Mumbai with his wife and young daughter. When not working or travelling, cooking, music and Netflix keep him busy.

NANDI, Mascot & Muse

Sacred and beautiful. An icon of India since ancient times, Nandi is the original holy bull. As the sturdy companion to Lord Shiva, she is found in temple courtyards throughout India, receiving whispered prayers in her right ear. Decorated for festivals she accompanies musicians throughout the streets of urban and rural Indian villages. Carved in stone or painted in vibrant colors, Nandi is ubiquitous.

Nandi’s aura of energy and her irresistible charm have made her both our  mascot and muse; a beloved, essential traveler on our journey. It began as a simple idea: what about having a bull logo?  For No-Mad, she is an instantly recognizable part of our identity, bestowing blessings and conveying strength, beauty, loyalty, and joy. A worthy representative of a brand, embedded in Indian culture.


The No-Mad story is  one of many talents, all united in the pursuit of a shared vision, that of a brand, simple, timeless and authentic.  From artisans to image makers, designers to administrative staff, each of these unique team members help give No-Mad its distinct identity and keep our wheels turning. We at No-Mad respect and celebrate these individuals.

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