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A slice of Morocco !

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This Tuesday, we travel to Morocco, a country we love and are greatly inspired by. For our new collection, we were particularly inspired by the Moroccan carpet tradition, mainly the Azilal carpets. Each carpet is akin to an abstract, modern work. Incredible for a century-old art born in the Moroccan mountains.

PANKTI and DHITI, a part of our 3% elsewhere philosophy, are a joyful interpretation of this inspiration expressing a mood of graphic modernism with a fresh, lighthearted touch. These prints invite you to use them as Poufs or Chair covers or maybe buy them as fabrics and use them as a sofa cover, curtain or a table cloth. The possibilities are endless.

AAFREEN, our range of embroidered cushions , which pays homage to these famous carpets and the many codes and messages that are woven into them. With a multicolored embroidered grid providing contrast on a  linen base, AAFREEN brings joy into a mood of geometric minimalism.

VAYU table linen , embroidered in traditional Indian “chawal taka” style,  adds an inviting, graphic element to the table, one that pairs beautifully with pieces like our Olive PANKTI fabric.

Bring a slice of Morocco into your homes, with our new range  Olive and Blue products to suit the lightness and freshness of Spring, our most favorite time of the year.

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